To convince voters, conservatives need to learn that it’s not what you say, it’s how you say it
Posted By: Bookworm      2/5/2013 3:21:38 PM
Bookworm Room, by Bookworm
Original Article

I spend ridiculous amounts of my time trying to convince my children that, while “Give me that!” and “May I have that, please”, mean the same thing, their chances of success are much greater with the second phrase. I repeat ad nauseum that it’s not what you say, it’s how you say it. People respond not only to a statement’s core message, but to the packaging around that message.